His Holiness Pope Benedict XVI made his debut this week on Twitter. Not only that, but the Vatican also have a Facebook page,Youtube, and Flckr feed. I think this falls right in line with my earlier post. "What is Your Online Identity" the Catholic church has been dominated by scandal the past few years and I believe they finally see the importance of having a direct line of communication with the people they serve. Having a direct line allows you to be the first to admit your short-comings, but also be the first to report on the good.
All religious organization should be embracing technology. So many today use e-readers like the Kindle (pictured above) and bibles apps and I believe its imperative your able to speak the language of the people to get your message heard. It doesn't mean the message changes, but it allows you to communicate more effectively and use technology to your advantage.